What is an SMS Gateway? It’s not as technical as one may think. An SMS Gateway is a Web site that allows users to send SMS messages from a Web browser to people within the cell served by that gateway. These systems are the first step in routing a text message to a customer’s handset. Companies known as SMS aggregators or SMS gateway providers contract with mobile providers in order to bind their own gateways to networks and sell this capability to interested clients. The SMS Gateway acts as a relay system, translating one protocol into another. Wireless network operators use SMS gateways to connect to SMS centers (SMSCs). An SMSC is the portion of a wireless network that handles SMS operations, such as routing, forwarding and storing incoming text messages on their way to desired endpoints.

By definition, bulk SMS marketing is the most economic marketing method existing today. SMS can be used as a marketing technique for companies to promote their merchandise. SMS can also be used in many other fields, some being corporate bodies such as banks where SMS can be used to inform customers of account transactions, the stock exchange is able to give tips to share holders on share movements via SMS, and schools can update students on admission tips, status and exams results all through the means of SMS. These are just a few of the many spheres with which companies can tap into what is being called the SMS revolution, where SMS services are being used by all sorts of companies to make individuals aware of their businesses, whether it be through reminders, coupons, promotion updates or competitions.

More and more marketers are now using or considering using SMS marketing as part of their integrated marketing communication plan. SMS marketing campaigns are really great as they have the ability to integrate with other marketing mediums quite easily. SMS campaigns are also really effective because many individuals who receive marketed SMS messages are likely to spread the word about the company concerned, meaning many individuals talk about the messages they receive on their mobile phones. Almost every person between the ages of 15 and 60 now has a mobile phone; that is a huge portion of the population who own mobile devices that have the capability of receiving SMS traffic. This makes text messaging a lucrative method of advertising and customer service.

In an ever-increasing digital world, it’s practicable to make use of SMS gateway providers to bridge the gap between the following areas: economical marketing styles, contemporary marketing techniques, commercial interest, the urgency for simplicity and burdened consumers. It is because of this that so many companies are moving towards bulk SMS campaigns to market their brands, in the endeavor to acquire the bulk business they need.

Panacea Mobile is a really efficient SMS Gateway Provider which can assist with any of your marketing needs. One of their biggest clients can agree that their platform is fantastic; this client will also vouch for the bulk business they have received as a result of bulk messaging.

‘Panacea Mobile are truly mobile experts, and has added value to my business in a much wider context’. Johann van Tonder, Naspers Labs.