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Mobile marketing in Africa may not be as highly developed as the international market, but it’s gaining ground as one of the preeminent ways of maintaining effective contact with your audience. What do you think of when we refer to mobile marketing? Perhaps it brings to mind...

A lot has happened during the last 24 months at Panacea Mobile. We've moved offices, grown our team, introduced innovative USSD and Push services, revamped our vSMSC admin interface (which has become the Panacea Platform) and now it's finally time to trade in our old website and reveal our...