The Marketing Pull Of Push Notifications
We’ve all seen it. The message that appears after you download an app, asking for permission to send you push […]
Can I Increase Customer Engagement With Push Notifications?
As the talk of ROI and customer engagement gets louder, many businesses are finding an excellent communication option within push
Putting Your Enterprise On A Par With The Industry Giants
Sending and receiving messages is at the heart of all SMS marketing campaigns. Saying that is as obvious as saying
How To Make Sure Your SMS Messaging Is Converting
It’s honestly great to have statistics so readily available for assessing the efficacy of SMS (Short Message Service) messaging in
Using SMS To Boost Your Brand
Did you know the very first SMS was sent over 25 years ago? Developer Neil Papworth texted the words, “Merry
How To Use Keywords And Triggers To Make Your SMS Campaign WORK
If you’re wondering whether or not to make an SMS campaign part of your marketing effort wonder no more. The
A Tool For Social Change – That’s The True Value Of SMS
Have you ever really stopped to think about the deeper value of SMS (or texting, as many people call it)?
Email And SMS – The Perfect Pair To Add To Your Marketing Automation Mix
No one can afford to lag behind the digital intelligence driving today’s dynamic marketing arm. Customer Relationship Management (CRM) is
The African Continent On A Fast Track Toward Mobile Money
The facts and figures tell a great story on the changing face of the way the people of Africa are