We know that mobile communication is a brilliant marketing tool, and an excellent way to stay in touch with your customers. But, are you doing it right? Are your SMS campaigns doing what you need them to; are they getting your audience to do a...
In a business landscape where digital noise is louder than ever, finding a clear and direct path to your audience’s attention is like striking gold. But what if we told you that such a vein of gold exists, underexploited and ripe with potential? Welcome to the...
Do you want to get the best out of your SMS marketing campaigns? Are you tired of sending messages to uninterested customers, resulting in poor conversion rates? If you answered yes, then you're in the right place. In this guide, we'll show you the proven method to...
What do you hope to gain from a successful marketing campaign? Perhaps you want to expand your reach in the market? Or, launch a new product? Do you want to boost customer loyalty, or increase sales? Whatever your objective, you’ll want to structure your campaigns in...
It’s honestly great to have statistics so readily available for assessing the efficacy of SMS (Short Message Service) messaging in marketing. Compared to a low 15% email open/read rate, the 98% SMS messaging open rate is significant. It tells us there is a fabulous response....
Did you know the very first SMS was sent over 25 years ago? Developer Neil Papworth texted the words, “Merry Christmas” to the then director of Vodafone, Richard Jarvis. They surely could never have imagined that those two simple words, and the technology used to...
By now, no one needs convincing when it comes to the effectiveness of SMS marketing. The fact is that 90% of messages are read within three minutes of receipt. That kind of customer reach is unmatched, so all that remains is to see to it...
When it comes to choosing the best bulk messaging platform for your campaign, you really only have two choices – bulk email, or bulk SMS. Both are affordable options that let you market en masse to your ideal target audience. Although on the surface, both...
As a South African cellphone user, you have a choice of four network service providers. Competition amongst these four networks is naturally fierce as they try to lure you away from your current network to theirs. In the past, changing networks meant changing your number...
It’s probably the world’s worst kept secret that if you aren’t using digital technology to market your business, you may not have one in a few years’ time. Indeed, marketing – especially of the digital variety – is becoming the lifeblood of businesses across the...