We’ve added a stack of new features to Panacea accounts recently, including a Dashboard update, Substitution Fields, Premium Rate Reports and SMS Templates. Read on below to find out more.
The first thing you’ll notice when you log in to your Panacea account is an updated Dashboard view that gives you an overview of your recent activity. You’ll see a Quick Stats summary of messages sent for the day or week and their delivery rate, Recent Campaigns and a preview of the last messages received in your Inbox.
When creating Batch SMS Campaigns you can now insert custom data for each recipient into your messages using substitution fields. This allows you to send personalised messages to your recipients by using additional data in your batches. Below is a preview of how this can be done. You can also take a look at our step-by-step guide on how to use Substitution Fields.
Premium Rate Reports
We’ve added a new report type called Premium Rates under the Reports section in your account. This allows you to see how many messages you’ve received and how much revenue you’ve earned from each network on each of the Premium Rate number in your account.
Finally, we’ve added the ability for you to save and load SMS templates when composing an SMS. You’ll notice a link under the compose box that says More options clicking this will reveal options for you to save the text currently in the compose window as a template or load a pre-saved template into the compose window. For more info, have a look at our step-by-step guide on how to use SMS Templates.
We’re scheduled to release even more great new features soon, but for now let us know what you think of these in the comments section below.
A review of Bulk SMS prices in South Africa shows that Panacea Mobile offers the lowest price for Bulk SMS out of all service providers. In addition to that our customers also enjoyed an average SMS delivery rate of of 90% during 2012.
Bulk SMS Pricing Comparison
We’ve monitored the pricing advertised on the websites of various Bulk SMS providers in South Africa. Below is a table of current pricing advertised on each company’s website. The price indicated is a per SMS cost for the volume tiers.
Unmatched Quality & Delivery
In addition to having the lowest SMS pricing in the market our online SMS portal and API were available for 99.98% of 2012. Our average delivery for 2012 was 90% with some accounts even reaching a delivery of as high as 99% when using our Number Validation service.
We’re incredibly proud of the Panacea team for providing a consistently high quality service at the lowest price and thankful to our customers who continue to trust us to deliver their messages.
Notes: (1) Prices we’re recorded on the date of publishing and are subject to change without notice. (2) Some Bulk SMS services have multiple price tiers within the above volume columns, in this case the lowest price was shown. (3) BulkSMS.com advertises prices inclusive of VAT, the prices in the table above have had VAT deducted to show a fair comparison.
Sending SMS to inactive mobile numbers is a waste of money. Constant mobile number churn caused by customers replacing SIM cards, taking out new contracts and other factors means that over time your database of customer mobile contact numbers becomes less valid and you could be wasting money by sending SMSes that are guaranteed to fail.
If your customer mobile contact number database is more than 6 months old or your delivery rates are below 80%, this could be from mobile number churn among your customers.
Panacea Mobile provides a way to detect invalid numbers so that they can be removed from your database and you can save the cost of sending to numbers that are guaranteed to fail. In fact, some accounts that have made use of the Panacea Mobile number lookup service have achieved up to a 99% delivery rate. At only 9c per lookup, this can be significantly cheaper than the cost of sending an SMS to inactive numbers
For step by step instructions on how to do number validation click here.
It’s approaching that time of year again. Mobile World Congress 2013, one of the largest mobile telecommunications conferences in the world is happening in Barcelona from the 25th to the 28th of February 2013. If you’re going to be there this year make sure you book a meeting with the Panacea Mobile team, we’d love to hear your plans for the coming year and discuss potential ways that we could work together.
We’ll be there from the 25th to the 28th and available for meetings to discuss the following:
Enterprise Mobile Messaging Solutions
We offer high volume (over 50 million per month) global SMS Software for financial institutions, Mobile Network Operators, SMS Aggregators and retailers. If you’re looking for solutions for capacity management, routing, security & auditing or billing then book a meeting time below to see how we can help you.
Making new connections is always a good thing, we’re always on the lookout to discuss better connectivity with potential partners. If you’re a Carrier Relations Manger let’s discuss connectivity exchanges. Panacea Mobile offers direct and economy routes for African regions such as South Africa, Namibia, Lesotho, Swaziland, Kenya, Nigeria, Ghana, Egypt and also Mexico or Brazil. Book a meeting time with us at MWC using the form below.
Book A Meeting
Bookings are closed.
Enterprise Elevator is an organisation that helps mentor young South African start-ups who want to make a positive social impact by providing pitch coaching and exposing them to potential investors. On Thursday evening last week they held their first ever pitch event and we teamed up with them to provide a live SMS voting screen for the audience to vote for who they felt had the best pitch.
There were some great ideas pitched by the following finalists below:
Youth Village – An online portal focused on youth development content such as education, lifestyle and career guidance in South Africa. Youth Village generates revenue through advertising on its portal.
GreenPop – An organisation where you can sponsor a tree that is planted and displayed on the GreenPop online map. Their goal is to plant as many trees as possible to reduce the impact of global deforestation.
Future Power Solutions – These guys have developed a compact and affordable wind turbine that can be installed on any home. It harnesses wind energy to supplement your household’s monthly energy usage and shifts reliance on traditional forms of energy to renewable energy.
SpringAGE – SpringAGE provides idea generation services to corporate institutions by creating ‘thinking spaces’ for young South African’s to come up with solutions for corporate business problems.
Iono.fm – Is a mobile web-based educational audio and text book resource for students. Their mobile web platform provides educational audio and text content to students via a mobile web browser.
Trashback – A program that provides voucher payouts to citizens for collecting recyclable waste and depositing it at their drop off sites.
Mawu – A fashionable water pouch that discourages plastic waste caused by purchasing bottled water.
The pitch event was a massive success and it was a close battle for votes between GreenPop, Future Power Solutions and Iono.fm but in the end GreenPop came out tops with the audience and the judges. There were a total of 218 unique votes submitted, you can see the results below.
How we built the live SMS voting
Setting up the SMS voting was simple.
- First we created a Panacea Mobile account for Enterprise Elevator.
- Then we added a short code to that account so that it could receive messages.
- We then setup seven contact lists in the account, one for each start-up.
- An inbound trigger was then created for each start-up. Each Inbound Trigger had the following conditions and actions:
- Conditions: If a message contains a number (e.g. 1) and was sent to the short code 31860, then do the following actions,
- Actions: Subscribe the sender’s number to a list (e.g. Youth Village list) and then send a SMS back to the user thanking them for voting for Youth Village.
- We then wrote a basic script that logs into the Enterprise Elevator account, counts the number of subscribers in each list and displays the results in a bar graph. This then refreshes every 5 seconds.
If those Inbound Triggers sounded a bit tricky, check out this screenshot of the trigger that we setup for Youth Village.
If you’re interested in setting up a live SMS voting screen for one of your events then get in touch with us and we’d be happy to help you with the setup. We’re also busy making a few changes to the graphing script so that we can release the source and let other interested people develop it further.