What do you hope to gain from a successful marketing campaign? Perhaps you want to expand your reach in the market? Or, launch a new product? Do you want to boost customer loyalty, or increase sales? Whatever your objective, you’ll want to structure your campaigns in...
The growing mobile phone market is rapidly transforming the marketing world. Businesses that don’t keep up with the mobile marketing strategy trend will get left in the dust by more savvy competitors. With people spending the greater part of their day on their mobile phones, this...
Browser Push notifications, being remarkably easy ‘clickable’ notices – whether to computer or mobile devices, are the gold standard for marketers in direct customer outreach. With just one click on the unobtrusive pop-up Push Notification’s “allow” button, visitors to a website are converted into subscribers....
It doesn’t really matter what your business is, or what industry you operate within; the fundamental basis of every business is to provide a product or a service to a group of individuals. Knowing more about these individuals is what makes for the best push...
Trying to capture the attention of the general public in today’s ultra-busy online space can seem like an impossibility. The marketing noise in your space can be deafening! It’s for exactly this reason that developing a sound push notification strategy is imperative. What makes up a...
We’ve all seen it. The message that appears after you download an app, asking for permission to send you push notifications. But what are they? And why do we want them? Mobile push notifications are essentially messages sent to your smartphone by an application you’ve installed....
As the talk of ROI and customer engagement gets louder, many businesses are finding an excellent communication option within push notifications. Certainly, we all want to give our marketing and promotional efforts every chance of success. What are the benefits of push notification for businesses, and...
Sending and receiving messages is at the heart of all SMS marketing campaigns. Saying that is as obvious as saying all cars use roads to drive on. The question with respect to the cars is, is it a dirt road or a highway? The question...
It’s honestly great to have statistics so readily available for assessing the efficacy of SMS (Short Message Service) messaging in marketing. Compared to a low 15% email open/read rate, the 98% SMS messaging open rate is significant. It tells us there is a fabulous response....
Did you know the very first SMS was sent over 25 years ago? Developer Neil Papworth texted the words, “Merry Christmas” to the then director of Vodafone, Richard Jarvis. They surely could never have imagined that those two simple words, and the technology used to...