In South Africa's mobile-first landscape, connecting with customers isn't always straightforward. Did you know that while internet penetration in South Africa reached 78.9% at the start of 2025, with approximately 50.8 million internet users, there's still a significant portion of the population without reliable internet access?...
Are you pouring marketing dollars into channels with diminishing returns? Have your email open rates flat lined while your advertising costs continue to climb? What if there was a direct line to your customers that bypassed the noise of social media algorithms and crowded inboxes? Despite...
Do you feel like your marketing messages are getting lost in the digital shuffle? Are you searching for a way to truly grab your audience's attention and inspire them to take action now? In a world where everyone is constantly connected to their smartphones, have you...
You’ve spent months, maybe years, perfecting your marketing strategy. You’ve fine-tuned your ads, optimised your website, and finally, customers are rolling in. But then? They vanish. The hard truth? Acquiring new customers is expensive—five times more expensive than keeping the ones you already have. So, why pour money...
Do you ever wonder how successful businesses manage to send thousands of SMS messages daily without breaking a sweat? Here’s the secret: SMPP, or Short Message Peer-to-Peer. This tech powerhouse is the backbone of bulk SMS communication, connecting businesses directly to mobile networks with efficiency...
What if you could tap into a simple yet powerful tool to grow your SME, engage more customers, and boost revenue? In South Africa, where over 90% of the population has access to mobile phones, the answer might already be in your customers’ hands. USSD (Unstructured...
You and your talented team carefully craft a clever marketing message. You hit send. Crickets! No response, no sales, nada. That's the nightmare scenario for any business owner. But it's a reality if you're not using the right tool to engage your customers. We all know that...
Have you ever wondered how your phone can send text messages to anyone, anywhere, without a hitch? Whether you're texting a friend or getting an OTP from your bank, SMS communication plays an important role in keeping us connected. There’s a sophisticated system working behind the...
We know that mobile communication is a brilliant marketing tool, and an excellent way to stay in touch with your customers. But, are you doing it right? Are your SMS campaigns doing what you need them to; are they getting your audience to do a...
We’re all in it together. We’re all looking for new customers to thrill with our awesome product or service and, hopefully, keep the business in the black. But it’s not easy, is it? Competition is fierce, and people are fickle. However, today’s customers are more willing...