Undoubtedly, businesses of all sizes are feeling the impact of a messy global economy and increased local competition. This makes the battle for customer engagement a fierce one, and the winners are those forward-thinking companies using all the tools at their disposal, including SMS gateways. If...
Conversational commerce is the next logical step in the evolution of business communication. It's a trend that many feel will have an even bigger impact than mobile payments. The main goal of conversational commerce is to assist customers by making them feel like they are special...
Whoever said “go big or go home” probably didn’t anticipate how accurately that phrase would depict 21st Century business. And it’s equally possible that they didn’t mean for it to apply to text messaging. But as it stands, SMS still makes up a critical role...
How much do you know about vSMSC? Could it mean a Very Strong Milky Sweet Coffee? As much as you might be craving a good cappuccino, no it's not that. Honestly, those five letters could stand for just about anything! Why do they matter? Because understanding vSMSC...
They’re accessible on pretty much every mobile device in the world. They enjoy one of the highest response rates of any communication. They’re really, really cheap to send and receive. They can take several user-friendly forms. What are we talking about? Of course, it’s the ubiquitous SMS! SMS...
Recruiting devoted customers to your business and then making sure they keep coming back are two of the most important factors to growing your business. Loyal customers purchase consistently, post positive online reviews and become active brand advocates to refer new business to your door. Building...
USSD communication can sound a bit complicated and technical but at the crux of it, Unstructured Supplementary Service Data (USSD) is a Global System for Mobile Communications (GSM) protocol that has been in existence since the 1990s. Despite advancements in telecommunications, USSD remains one of the...
If you or someone you know has felt the sting of an SMS (short message service) scam, then you need to read this. Of course, scams are nothing new and you may have learned to avoid their lures because you have long since set spam parameters...
Are you unsure about how to start an SMS campaign beyond the borders of South Africa? We’re here to help! In this brief guide, we’ll take you through some technical details, and explain what you need to consider before you set up international SMS messages. International SMS Messages Your...