The facts and figures tell a great story on the changing face of the way the people of Africa are paying for their goods and services. Not only do 40% of the South African population live in rural areas, but a massive 70% of the...
By now, no one needs convincing when it comes to the effectiveness of SMS marketing. The fact is that 90% of messages are read within three minutes of receipt. That kind of customer reach is unmatched, so all that remains is to see to it...
Mobile marketing in Africa may not be as highly developed as the international market, but it’s gaining ground as one of the preeminent ways of maintaining effective contact with your audience. What do you think of when we refer to mobile marketing? Perhaps it brings to mind...
The year is 2199, and Neo has been freed from the Matrix. He looks up at Morpheus. “I know Kung Fu” he states without emotion. This iconic scene highlights the value of mobile learning (mLearning) in our always-on society. mLearning may not be as immediate and...
For some entrepreneurs, South Africa is simply not big enough to realise their business dreams, and world domination sounds like an exciting prospect. If you have made the decision to grow your business and you’re looking for a viable scalability plan we’d like to highlight...
The days of the travelling salesman knocking on doors to interest you in a brand-new set of Encyclopaedias have well and truly passed. Today, if you need medical information, a maths formula, directions to Margate, or tips on learning sign language – mobile technology is...
Will Your Holiday Messages be Awesome or Awkward? It’s “that time of year” when pretty much every company you have ever done business with will be sending out holiday greetings which will fill up your inbox or phone faster than you can say “happy holidays.” Have...
When it comes to choosing the best bulk messaging platform for your campaign, you really only have two choices – bulk email, or bulk SMS. Both are affordable options that let you market en masse to your ideal target audience. Although on the surface, both...
Gamification. The word didn’t even exist 20 years ago, but it now forms the very backbone of corporate training, online learning and USSD mobile marketing. Even the Harvard Business Review got into the action recently with an article highlighting how gamification is shaping the future of...
He may be 45 years old and Director of his own company, but he still enjoys Clash of Clans, Candy Crush and that game where you shoot coloured bubbles from a cannon. Sound familiar? The somewhat addictive processes behind popular games such as these are...